That’s why Zurich

Zurich is the economic and educational centre of Switzerland. Located in the heart of Europe, the city offers all the amenities of a cosmopolitan metropolis without losing its naturalness.

For years, Zurich has been one of the cities with the highest quality of life in the world. Zurich is a boutique city: there is everything that goes with it, but small and fine.

Creativity and innovation

Zurich is avant-garde: not only Dada , but also the Freitag bag  and the world-famous “Helvetica” font come from Zurich.

Researchers from the prestigious Swiss Federal Institute of Technology (ETH) and companies such as Google and Disney Research are responsible for innovation.

Thanks to one of the largest art universities in Europe – the Zurich University of the Arts (ZHdK) – creativity is  not neglected and institutions such as the Kunsthaus, Haus Konstruktiv  and Museum für Gestaltung ensure that none of this is forgotten.

Cultural diversity

Zurich was already a prosperous trading city in the early Middle Ages. With the Reformation in 1519, the economy was further boosted, so that Zurich quickly became the financial center of Switzerland.

That hasn’t changed until today. That is why the National Bank is located in Zurich and the world-famous Bahnhofstrasse  is still one of the most luxurious shopping streets in the world today.

Enjoyable discoveries

Zurich not only eat muesli  and ” Züri Gschnätzlets “. They are true cosmopolitans and love refined dishes from all over the world. Trends are immediately implemented creatively, with pleasure and according to all the rules of the art.

This is rewarded with awards: Zurich has one of the highest star densities per inhabitant in Europe. In addition, rustic “pubs”, street food festivals and pop-up restaurants in vacant factory halls are also very popular.

Incidentally, all of this and much more can be tasted at the annual FOOD ZURICH festival.

Zürich Card – the pass for your city trip

With the Zurich Card, city explorers can enjoy all of Zurich’s diversity and save time and money.
The Zürich Card allows for 24 or 72 hours:

• Free travel in 2nd class on trams, buses, trains and cable cars in the city of Zurich and the surrounding area
• Small boat trips and Limmat boats
• Free entry or discount to 41 museums
• 50% discount on the city tour of Zurich Old Town
• And many more experiences

More information about the Zürich Card

There is a lot going on in and around Zurich in winter. Sporty people can go tobogganing, skiing, snowshoeing or cross-country skiing in snow-covered winter landscapes.

Meanwhile, those seeking peace and quiet relax in the hammam or spa and gourmets treat themselves to a fondue or hot chocolate.

Zurich pulsates in summer: Friends, colleagues and families meet on the promenades of Lake Zurich, on the neighborhood squares, in pretty garden terraces or in one of the more than 40 “Badis”, as the people of Zurich affectionately call their bathing establishments.